Value addition is a process that combines the use of intelligence, experience, insight and foresight to enhance the value of the business.
The urge to know more, the urge to add incremental value, the urge to give 100% and the urge to make the difference defines me in a way.
"Great ideas have no borders. We need to be open to new thinking, from new places."
Intangibles like Branding, Positioning and Image building have occupied centrestage in today’s market place.
Imagination and Creativity along with Strategic thinking has enabled me to add significant value to clients.
"Yesterday’s successful formula is no guarantee for tomorrow’s success."
The way we do things impacts our future like never before.
I am by nature an out-of-the-box thinker and the phrase Why Not has always been at the centre of my thought process.
"A Boat is safe in the harbour. But that is not the purpose of the Boat."
We can each define ambition and progress for ourselves. The goal is to work towards a world where expectations are not set by the
stereotypes that hold us back, but by our personal passion, talents and interests.
14 years in the formal Advertising profession
2 years in Event Management, Corporate Filmmaking and TV Serials business
2 years in Dotcom/IT industry
16 years in Strategic Consulting space
"Every year in consulting is like three years in the corporate world because you have multiple clients, multiple issues - you grow so much. "
You should not remain in your comfort zone; if you want to make it big, you must challenge yourself, get out of your comfort zone,
and succeed in doing well outside of your comfort areas.
Long term corporate positioning
Product or Services positioning
"You can have everything in life you want, if you will just help other people get what they want."
I believe that challenges possibly offer me an opportunity to demonstrate my competencies and enable me to contribute true value.
Ability to think laterally and vertically
Good at initiating and managing any activity
Management of any creative process
"You can’t sell it outside if you can’t sell it inside."
Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.
In a long career of 3 decades and more I have received several accolades and appreciations from industry/colleagues and clients.Too exhaustive to list them here but in their success lies my success.
"What people think of you is more important than what you are."
To be successful in the consulting arena, you must always and consistently put your clients' best interests first.
From launching India's first Word processor and India's first Fax machine to running India's second fastest growing ad
agency, there are a stream of satisfying achievements across categories and domains.
"It is amazing what you can accomplish if you do not care who gets the credit."
There are no strangers here; Only friends you haven't yet met.
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